1. What WGA Sells

WGA is not a project focused on selling tokens. What WGA sells is the result of transforming verified behavioral data into a form that can be immediately used for decision-making.

The final outputs of the technical architecture explained in Chapter 4 are provided to customers in three forms:

• Behavior Asset Report: A report that verifies and interprets behavioral data for specific periods, channels, or campaigns.

• Analytics Dashboard: A monitoring interface for verified behavioral metrics updated in real-time.

• Behavior Intelligence API: An API for programmatically querying verified behavioral data and metrics.

The customers for these outputs are clear: entities that require interpreted behavioral data for their decision-making processes.