5. Data Products
WGA provides three core products.
1) Core Product 1: Behavior Asset Report
Format: PDF Report + On-chain Proof Link
Provided Content:
Analysis of verified behavioral data for specific periods, channels, and campaigns
Authentic user counts and distribution following the removal of artificial metrics
Engagement levels by behavioral category (Exploration, Response, Participation, Diffusion, Retention)
Diagnostics of attrition points and friction zones
Chronological trend analysis and benchmarking
Operational Objectives:
Measurement of marketing campaign efficacy
Product UX optimization
Investment decision-making support
Competitor benchmarking
Target Customers: Web2/Web3 service operators, investment institutions, research organizations
2) Core Product 2: Analytics Dashboard
Format: Web-based real-time dashboard
Provided Content:
Real-time verified user behavioral metrics
Funnel analysis (Step-by-step attrition and conversion tracking)
Cohort tracking (Behavioral shifts over designated timeframes)
Behavioral asset distribution (Ratios of Exploration, Response, Participation, Diffusion, and Retention)
User distribution by confidence intervals
Custom filters and segmentation
Operational Objectives:
Daily operational monitoring
Real-time campaign performance tracking
Proactive anomaly detection
Target Customers: Web2/Web3 service operators, community managers
3) Core Product 3: Behavior Intelligence API
Format: RESTful / GraphQL API
Provided Content:
Retrieval of verified behavioral data
Retrieval of calculated metric results
Filtering, sorting, and aggregation functions
Real-time notifications via Webhooks
Clean dataset export
Operational Objectives:
Integrate your own analytics system
Integrate with BI tools
Input data for investment models
Machine learning training data
Integration with proprietary analytical systems
BI tool synchronization
Input data for investment modeling
Machine learning training datasets
Target Customers: Enterprise clients, data purchasers, research institutions
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