Ⅱ. Market Analysis & Core Problems

Tools for analyzing user behavioral data are already ubiquitous. Web and app environments integrate dozens of analytical instruments, and enterprises base decision-making on funnel and cohort metrics.

Similarly, Web3 utilizes on-chain analysis tools to track transactions and wallet activity.

While the problem appears resolved superficially, operational realities differ. Discrepancies in results persist between tools evaluating the same campaign, and interpretations of identical behaviors vary across platforms. Despite the proliferation of data, the degree of reliability remains unclear.